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Acting on one’s moral principles is not always easy. Upholding one’s moral beliefs may run counter to one’s social environment or situational demands. It may often cause people to remain silent on their convictions, while at the same time some may show the moral courage to speak out. How do people evaluate those who do stand up, and how does it affect their self-evaluations? In two experimental studies (Ns = 207 and 204), we investigated both types of evaluations. The studies demonstrate that people who failed to uphold their moral beliefs still had positive evaluations of others who showed moral courage. More specifically, pro-gay participants who went along with writing an anti-gay essay denouncing equal rights for sexual minorities had positive evaluations of another person who spoke up and refused this task. The failure to display moral courage had negative consequences for participants’ self-concepts. In Experiment 1, we show that pro-gay participants’ positive self-concepts were lowered after writing an anti-gay essay (vs. a pro-gay essay). In Experiment 2, we reveal that participants' positive self-concepts were lowered only when they were confronted with morally courageous behavior and their own failure to uphold their moral beliefs was visible to the experimenter.

Evaluating Others If They Stand Up for Their Moral Convictions, and Evaluating Ourselves If We Don't Stand Up