English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The street music business dates back hundreds of years and exists in many cities of the world. Although anecdotal evidence suggests that the number of listeners who donate varies widely, academic research has not examined why listeners donate to buskers. An intensive field study covering 80,471 consumers assessed the relevance and magnitude of theoretically derived drivers. A second study investigated the degree to which offline success factors predict consumer responses to buskers performing on online video platforms. Estimation results reveal several drivers, many of which differ from musicians’ commonly held beliefs. This study contributes not only to the marketing of buskers but also to marketing of other businesses that engage in fundraising in public spaces.

The street music business: consumer responses to buskers performing on the street and on online video platforms