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In housing policy, social and environmental targets often appear to be in conflict. This article examines to which degree the rising sustainability strategy ‘sufficiency’ has the potential to overcome this alleged trade-off between social and environmental goals in Germany. The positions of relevant stakeholders from social, environmental, and housing interest groups in Germany on housing policy are analysed by use of Q-methodology. Four distinct positions towards sufficiency-oriented housing policy are identified. The results show under which conditions sufficiency is a promising strategy to reconcile declared social and environmental targets in German housing policy. If pursued by a coalition of housing organizations and environmental interest groups, sufficiency has the potential of becoming a major paradigm in housing policy in Germany and beyond.

Can ‘Sufficiency’ reconcile social and environmental goals? A Q-methodological analysis of German housing policy