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This paper focuses on a particular population segment, that of Millennials, which has attracted much attention over recent years. Beyond the media hype, little is known about the habits of this generation towards spare time use. The present study builds on a previous work devoted to detect the different ways Italian Millennials interact with spare time, and aims at identifying profiles of Millennials branded with profile-specific time use habits and styles. In so doing, we (i) account for the multidimensional nature of time use attitude and express it into a reduced number of distinct dimensions and (ii) identify and qualify profiles of Millennials as regards the ascertained time use dimensions. By relying on an extended Item Response Theory model applied to the Italian “Multipurpose survey on households”, our main findings reveal that the way Millennials use spare time and interact with technology is much more complex, varied and multifaceted than what claimed by the media.

Spare time use: profiles of Italian Millennials (beyond the media hype)