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This paper presents findings from the deployment of a technology probe—the connected shower—and implications for the development of ‘living services’ or autonomous context-aware consumer-oriented IoT services that exploit sensing to gain consumer ‘insight’ and drive personalised service innovation. It contributes to the literature on water sustainability and the potential role and barriers to the adoption of smart showers in domestic life. It also contributes to our understanding of context, which enables user activity to be discriminated and elaborated thereby furnishing the ‘insight’ living services require for their successful operation. Problematically, however, our study shows that context is not a property of sensor data. Rather than provide contextual insights into showering, the sensor data requires contextualisation to discriminate and elaborate user activity. Thus, in addition to examining the potential of the connected shower in everyday life, we consider how sensor data is contextualised through the doing of data work and the relevance of its interactional accomplishment and organisation to the design of living services.

Probing IoT-based consumer services: ‘insights’ from the connected shower