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DreamWorks' How to Train Your Dragon is an animated coming-of-age story in which the hero uses behavioral techniques to befriend and then to train an adversary. This movie provides an example of the successful dissemination of behavioral principles and technologies to the general population. Although it does not represent best practices in every instance, the movie may be an indication of a broader social acceptance of behavioral approaches to conflict resolution.

Dragon training and changing culture: A review of DreamWorks’ How To Train Your Dragon