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Current attempts to solve the multitude of environmental problems have had only minimal effects clearly indicating that a new paradigm is needed. 2 human behaviorists from the University of Michigan propose a behavioral ecological approach which asserts the humans have evolved to obtain resources to survive and reproduce (i.e. short-term goals) an that the individual and family welfare and not the welfare of the group have always been important. Human like other living organisms while competing with each other have evolved to use resources effectively but our ingenuity allowed us to develop a new evolutionary circumstances-- technology. The combination of evolved behaviors and this new state may destroy us. Over the last 20 years the most successful conservation efforts have been those that incorporate an individual cost-benefit leverage while the least successful efforts have been those based just on information. Reciprocity is a powerful force that should be considered when encouraging extension of the meaning of family or shared interest in real ways to benefit conservation programs. A key strategy to solving conservation problems is defining manageable portions of the problems resulting in a series of small successes creation of a sense of control reduction in frustration and anxiety and promotion of continued enthusiasm. Raising children in a conservation ethic may make it easier for them as adults to do slightly costly behaviors which will benefit the group in the long term. We could also promote conservation ethics as a social norm. Information reciprocal interactions and promotion of social norms may be more successful when translated into local scenarios with immediate payoffs. In conclusion think globally act locally.

Population, resources, and environment: Implications of human behavioral ecology for conservation