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In the 2016 Volume 2 of the Satoyama Initiative Thematic Review (SITR), a summary of the activities of the Grani Antichi Association in Montespertoli, Tuscany, was introduced with a roll out plan for transformative change of the supply chain and possible replication of the project in other regions. The main goal of the project has been to restore and preserve ancient varieties of wheat, cultivate them sustainably and include a form of payment for the least compensated members of the production chain. The aims of the Association are to reduce the carbon footprint of modern agricultural practices and the landslides and soil erosion caused by them, to preserve biodiversity and most importantly, to improve farmers’ revenue, enabling them to safeguard the environment and improve health by cultivating healthy food. The preservation of social ties and local knowledge is an additional result. Markers of the project’s success include benefits that are equally distributed across the production chain, farmers who are motivated to cultivate ancient wheat varieties and the conversion of 500 ha of abandoned or conventionally cultivated land to a more sustainable and biodiverse system. The market economy system in place was dismantled, and farmers now have access to more economic benefits, which must be distributed fairly. Because the project provides a transformative model of production and consumption outside the traditional market economy system, it appears to function with a complete multi-sectoral chain, where producers, food processors and consumers agree on a set price for a defined product. This chapter provides a preliminary analysis of the successes and challenges related to the main project and to upscaling in different areas.

Transformative Change Through Ecological Consumption and Production of Ancient Wheat Varieties in Tuscany, Italy