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While people are away from their regular social terrain, they are usually exposed to newer situations, where they often need to seek for information or help. Nowadays people can find information from the Internet by using smartphones even when they are traveling. However, for many real–life questions, the Internet is not a suitable source of a ‘reliable answer,’ especially when the information–need or the question is too context–sensitive. Furthermore, it is also difficult to compose a context–sensitive real–life question effectively to find suitable answers. Therefore, along with other reasons, such as, individual’s ability or experience, people seek for help or assistance from other people. And most of the cases, they need personalized support which is tailored for a particular context.

Just in Time: A Social Computing Approach for Finding Reliable Answers in Large Public Spaces