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A decade has passed since the 2011 Great East Japan Earthquake and Tsunami struck. Despite increasing awareness that concrete-based coastal infrastructure, such as seawalls, is not sufficient to protect against unfathomable events, engineering structures still play a significant role in fortifying coastal communities. Meanwhile, purely nature-based approaches (i.e., coastal forests) also have limitations against cataclysmic waves, and there remain uncertainties regarding their ecosystem-based disaster risk reduction functions (Eco-DRR). In tackling these issues, hybrid infrastructure, which combines both gray and green components, has received growing interest. However, little research has been conducted to evaluate the economic values of coastal gray, green, and hybrid infrastructures under uncertainties in terms of people’s preferences.  Therefore, in this study, we aimed to (1) quantify the economic value of coastal ecosystem services, including species richness, landscape, recreational services, and disaster risk reduction, under uncertainties through choice experiments; (2) clarify the differences in preferences for preparations against long-cycle tsunamis between those who reside in tsunami-prone areas and those who do not, using a conditional logit (CL) model; and (3) discuss the heterogeneities in coastal citizen perceptions by comparing the CL and mixed logit (ML) model. As a result, this study highlights the importance of considering the heterogeneity of preferences. Furthermore, our respondents in the tsunami-prone group (TPG) valued the coastal defense function offered by gray more highly than the non-TPG, demonstrating an especially large gap regarding seawalls against short-cycle tsunamis (willingness-to-pay (WTP) values of 11,233 JPY and 5958 JPY, respectively). However, there was no significance for coastal forests in the TPG, reflecting the importance of disaster prevention function offered by gray infrastructure. In addition, the hybrid landscape (seawalls + coastal forests) received higher positive responses, 71.1% with WTP of 8245 JPY, than the gray landscape (seawalls only) with WTP of −3358 JPY, as estimated by the ML model. These contradictions and heterogeneities in people’s preferences may foreshadow the difficulties of applying hybrid approaches; hence developing synthesized both stated preference and other revealed preference methods is indispensable for providing strategic design of gray-green combined coastal defense and bolstering coastal realignment.

Coastal Community Preferences of Gray, Green, and Hybrid Infrastructure Against Tsunamis: A Case Study of Japan