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In this chapter, we report the case of a co-design project undertaken in the Shimojin district that was severely damaged by the 2016 Kumamoto Earthquakes. We, IDS3, and local residents have not only attempted to recover the aforementioned district from the damages it suffered due to the earthquakes but also unite its entire community, which is currently suffering from population decline and aging. To supplement its local agriculture, we initiated the co-design project as a means to promote rice branding by adding value by utilizing the biodiversity in the district and transforming the district’s rice paddy fields into eco-friendly paddy systems. We were involved with the project since the consensus building phase owing to our co-design experience with regard to restoration planning at disaster restoration sites and knowledge about the district. We primarily conducted our research in three fields: (1) design of the recovery plan of eco-friendly paddy fields and agricultural ditches, (2) consensus formation for rice branding, (3) exploration of eco-friendly farming method suitable for the region under study.

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Attempt to Develop High-Value Rice in the Shimojin District, Mashiki Town, Kumamoto Prefecture: Transition Into Sustainable Local Community Using Disaster Recovery from the 2016 Kumamoto Earthquakes as a Branding Strategy