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Items from personality questionnaires have long been the butt of humorists and jaded graduate students. What makes these satirical items so funny is that they are instantaneously recognizable as having the correct form and yet their content is patently absurd. The fact that these items succeed as jokes suggests that at least for those familiar with personality scales there are some standard forms for items. This chapter describes three sets of formal item characteristics and demonstrates that the psychometric quality of personality items depends not only on content but also on form.

It’s What You Ask and How You Ask It: An Itemmetric Analysis of Personality Questionnaires