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International audienceThe mobile Internet and 3G mobile terminal has brought profoundchanges to people’s life in the city, and also affected the way ofproduction, life and thinking of farmers gradually. Due to the surveysconducted in various counties of China, Farmers are possible to obtainand share mass of external information and communicate with others faraway from them whenever and wherever. However, the mobile internet justsolved the hardwares of information acquirement. How to get the usefulinformation, how to identify the information and how to use theinformation? All these questions have always baffled the farmers. Basedon that, the author put forward suggestion as using cloud computing andcloud services to integrate and share agricultural and rural productionand living information, equipping grass-root agricultural technicianwith 3G terminal to help farmers dealing with practical problems inagricultural production and using SNS to help farmers setting up mobileInternet social relationships for information sharing to solve all theseproblems in mobile internet era

Study on the Way of Production, Life and Thinking of Farmers in Mobile Internet Era