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https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

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ZAIA

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In the early stage of e-commerce website design, the products for sale were displayed in lists or tables. As the number of products has increased, multiple tools have been introduced to help buyers find their targets, including sorting, searching, tags, and colour collections. However, this type of design does not provide much help for users without clear targets. In this study, we obtained insights from traditional shopping experiences by tracking real customers' in-store behaviour. Based on these observational results, we tested whether in-store behaviour can be adapted to the online-shopping experience.

Exploring Offline Browsing Patterns to Enhance the Online Environment