English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

While the cruising industry is enjoying significant and stable growth rates, its online communication has not been extensively researched. This may be due to the fact that cruises are still being sold mainly offline. Nonetheless, both cruisers and the industry itself are changing, and the role played by online communication is getting more and more importance. By adopting a user testing approach, this paper presents results of an analysis done on the online search funnel of the four main cruising companies. Such analysis is useful not only to compare the usability of the selected websites, but also to better define critical aspects of the search funnel within cruise websites from the viewpoint of user experience.

Examining User Experience of Cruise Online Search Funnel