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There are quite many commuters who are forced to keep standing on crowded public transportation in Japan, and they often feel fatigue and frustration. Stand Up, Heroes! (SUH) is an EELF-based gamification system to motivate commuters to keep standing. In SUH, they have their own avatars which grow according to their time of standing. As the result of a twelve-week practical evaluation, it is found that SUH can stimulate commuters' motivation during first eight weeks. Growing-up avatars are most effective for stimulation and fun. However, some participants cannot feel fun or stimulation for standing from SUH, because their public transportation which they get on is not so crowded that they can seat on the transportation.

Stand Up, Heroes! : Gamification for Standing People on Crowded Public Transportation