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By using artistic mutations, called Doodles, Google has been commemorating important events and personalities. This fun approach started with still images, evolved to increasingly complex interactions, and has resulted in games based on the configurations of its logo. Thus, the company which was born in the digital world has introduced a new interactive approach to its logo in cyberspace, thus offering new experiences to the user. This article sets out to present a comparative analysis of usability and playability of five interactive Doodles by applying the RITE (Rapid Interation Testing and Evaluation) approach so as to investigate ergonomic criteria of invitation, suitability immediate feedback and user control.

Interactive Doodles: A Comparative Analysis of the Usability and Playability of Google Trademark Games between 2010 and 2012