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This study aims to construct the components of effective analysis of cultural products to develop a design process that is appropriate for the cultural field. The research concept is based on an integrated experience of design experiments. Targeting the actual demands of the cultural field, the cases analyzed provide pragmatic solutions. This study contributes a systematic and timely process of design in the cultural field with the use of a complex scenario, as well as the application of such a process to produce concrete results in design service. Results can aid in future planning and implementation of solutions.

Re-engaging with Cultural Engagement: Innovative Product Design of Cultural Field Experience