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This research regarded the exhibition “Unfold a New Vision: To experience the surprises and awe in indigenous living aesthetics” as the subject to examine the impact of the format of the exhibition on the visitors’ satisfaction. The independent variable included the manner of visiting (visiting the exhibition or watching photographs in the exhibition hall) and theme display zone (the entrance, living room, dining room, bedroom, children’s room, and the creel (Sanku) lamp). This research asked three major questions regarding each display zone (the feeling and process of visiting, evaluation of the displayed items, and the overall feeling of the display zones). 156 questionnaires were collected for analysis. The result indicated that the scores of four questions regarding the visiting of the display were higher than that of watching the photographs. The questions of “works and fashion” and “intentions of decorating the living place with the displayed items” scored significantly higher in the group of photograph watching. Regarding the feeling of the display zone’s theme, there was only one question – “feel like sleeping” showed to have significant difference. In the section of the evaluation of the displayed items, there were five questions; overall feeling of the exhibition zones, three questions. Among them, the question concerning the interaction of the manner of visiting and the theme zone’s theme showed to have significant impact on the question of “exciting”. Finally, this research suggests that it is better to include the close-up photographs in the pamphlet of the displayed items in an exhibition. Concerning the materials and styles of the displayed items in the display zones should be consistent to offer visitors marvelous and consistent experiences. In addition, when providing the photographs to people that are unable to visit the exhibition in person, it is better to accompany those photos with music or samples of the displayed items to give them audio and tactile experiences to promote their satisfaction.

The Impact of an Actual Visit and Photograph Watching of an Exhibition on Visitor Viewing Experience