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Part 6: Consumer PrivacyInternational audienceOn the Internet, comparison shopping sites have become important starting points for customers who aim at buying goods online. These sites compare prices of all kinds of products, and several of them give information on shipping costs or on the reputation of the online shopping sites offering the goods, gathered from previous customer experiences. However, currently there is no quick and easy way for customers to compare privacy criteria regarding these online shops or to match whether a shop fulfils one’s privacy preferences. Instead, the customer needs to read and understand each privacy policy if she is interested in privacy-relevant properties of the shop. This paper introduces a method to compare privacy-relevant properties of online shops insofar they can be automatically assessed. It shows how this functionality can be incorporated in the output of comparison shopping sites when listing products and retailers for a customer’s search

Extending Comparison Shopping Sites by Privacy Information on Retailers