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The next generation of Web search is already beginning to emerge. With it we will see several shifts in the way people search, and the way major search engines provide search functionality to consumers. To understand movement towards the next generation of Web search, it is helpful to first look at how it has developed to its current state. Beginning with Tim Berners-Lee's foundational proposal in 1989, the Web's evolution may be divided into three distinct phases.

Search 3.0: Present, Personal, Precise