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The visual surface of the Hungarian governmental portal – magyarorszag.hu – was inspected in 2007 with two different inspection methods: Eye tacking research and Online focus group research. Both methods help to understand and to chart not only the usability of different websites but also the affective imp ressions associated with the websites. In this study, an Experimental and a Control-group were tested to assess the usability of the site and the emotional re actions to it. The results reveal that the Hungarian government website is too complicated, dull and difficult to apprehend at a glance.

How to Research People’s First Impressions of Websites? Eye-Tracking as a Usability Inspection Method and Online Focus Group Research