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Ethnographical research is a recent trend in design profession field, but its open-ended approach does not always bring effective solutions, especially when a novice design student executes it. Inspired by Jacob Buur's video ethnography, the author revised the approach and applied it to a design project sponsored by a corporation. The project goal set by the company was vague enough for students to lose a consistent direction, however, with this method they could find underlying needs and created a set of attractive solution ideas to the client company. This report will describe how the project went and generate results, and finally, discuss the possibility of design with video ethnography.

Organized Reframing Process with Video Ethnography: A Case Study of Students’ Design Project for New Interface Concept from Research to Visualization