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Of the objective of th0is paper is to develop and test a model of the effects of an embodied virtual agent (EVA) on the user of an online interface. The tested interface is a brand website--a possible channel of purchase, but also a media of information about products or services. The process of relationship building between website and user is the focus of interest here, a perspective that is richer than what is often called "acceptability" in the literature. Instead the paper proposes a construct of "stickiness;" i.e. the capacity of the interface to retain the user and to create positive behavioral intentions towards it. An integrative model is proposed. The effects of the presence of an EVA and of its congruency with the website are measured, and two possible routes of influence to stickiness investigated. Simple effects (with no route of influence) are observed on behavioral stickiness, whereas other effects via attitudinal and via affective routes, are observed, on intentional stickiness.

Embodied Virtual Agents: An Affective and Attitudinal Approach of the Effects on Man-Machine Stickiness in a Product/Service Discovery