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Reputation systems are currently used, often with success, to ensure thefunctioning of online services as well as of e-commerce sites. Despite therelationship between reputation and material cooperative behaviours is quitesupported, less obvious appears the relationship with informative behaviours,which are crucial for the transmission of reputational information andtherefore for the maintenance of cooperation among individuals. The purpose ofthis study was to verify how reputation affects cooperation dynamics in virtualenvironment, within a social dilemma situation (i.e., where there areincentives to act selfishly). The results confirm that reputation can activateprosocial conducts, however it highlights also the limitations and distortionsthat reputation can create.

Non-trivial reputation effects on social decision making in virtual environment