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This study aimed to explore the colour imagery of skin tone and eyeglass frames, and whether this affects the preferences of consumers. Glasses are a focal point on the face and we wished to understand whether the frame colour along with skin tone affects the entire facial image. Many businesses provide suggestions on choosing frames that complement one’s skin tone, but what is the basis of these recommendations? We conducted a questionnaire survey and analysed the results using two-way ANOVA and regression analysis. Results were as follows: (1) skin tone significantly influences preference; (2) the colour of eyeglass frames significantly influences preference; (3) the interaction of skin tone and frame colour does not significantly affect preference; (4) consumers with lighter skin tone tend to prefer black frames; (5) elegant, simple, fresh imagery significantly and positively influences preference. Our results showed that when consumers are choosing glasses, the colour relationship between skin tone and glasses frames does not significantly influence their decisions; however, when it comes to choosing the frames, consumers place more emphasis on their skin tone or colour preferences.

Color Imagery of Skin Tone and Eyeglass Frames