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Rich offline experience, periodic background sync, push notificationfunctionality, network requests control, improved performance via requestscaching are only a few of the functionalities provided by the Service Worker(SW) API. This new technology, supported by all major browsers, cansignificantly improve users' experience by providing the publisher with thetechnical foundations that would normally require a native application. Albeitthe capabilities of this new technique and its important role in the ecosystemof Progressive Web Apps (PWAs), it is still unclear what is their actualpurpose on the web, and how publishers leverage the provided functionality intheir web applications. In this study, we shed light in the real worlddeployment of SWs, by conducting the first large scale analysis of theprevalence of SWs in the wild. We see that SWs are becoming more and morepopular, with the adoption increased by 26% only within the last 5 months.Surprisingly, besides their fruitful capabilities, we see that SWs are beingmostly used for In-Page Push Advertising, in 65.08% of the SWs that connectwith 3rd parties. We highlight that this is a relatively new way foradvertisers to bypass ad-blockers and render ads on the user's displaysnatively.

Measuring the (Over)use of Service Workers for In-Page Push Advertising Purposes