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This chapter examines the rise of literary advice in Anglo-American periodical culture from 1884 to 1895. Capitalizing on a moment when fiction became both more self-consciously artistic and more potentially lucrative, literary advice of this era addressed the full range of literary practice and the attendant practical activities that made it possible. The chapter resituates the landmark “Art of Fiction” debate (1884)—an event crucially sponsored by the magazines—as the opening of an era of practical discussion that was soon after taken up in trade journals devoted specifically to authorship. The practical advice dispensed by these journals—including tools, tricks, tips, and gossip—focuses on the form of the short story, creating a loop with a form that was itself a magazine staple. This interactive looping is considered in the conclusion, where the chapter examines a systematic course in literary art offered by Atalanta , a late-Victorian “Girl’s Magazine.”

Learning Fiction by Subscription: The Art and Business of Literary Advice 1884–1895