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While incremental innovation is for most companies a well assessed process, radical product innovation is often handled with difficulty, mainly due to myriad obstacles in the idea-to cash process which limits company’s ability to innovate. As a typical approach, engineers firstly try to find innovative solutions only inside their technological product space, basically thinking accordingly to their commonly assessed know-how. In this paper an industrial case is analyzed, showing how TRIZ methodology offers to technicians a systematic way to solve problematic contradictions and find effective ideas.

A systematic innovation case study: new concepts of domestic appliance drying cycle