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An exhaustive survey of the literature published between 1995 and 2001 con- cerning the impact of the Web on business practices suggests that a majority of articles and books, generally published by practitioners but also often by aca- demians were too often unfounded, not empirically supported and even mis- guiding. Four areas of business research are explored: Finance, Web usability, advertising on the web, and the distribution of digital products.

More Research Is Indeed Needed in E-commerce; Where Were Business Academicians When We Needed Them?