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The mobile internet environment which is in the limelight as the important platform of the ubiquitous environment gets accomplished by the intimate relation with user. In order to realize the interaction between device and user, it is considered that resource of exterior/interior user information which can be collected by mobile device and the situation-aware (SA) personalization is suggested by applying the context set of collected current situation to the concept of situation-aware. Such a SA personalization is designed to offer advanced personalization using Link Retrieving Algorithm which is emphasized on prospecting. And the Markov Chain Model, prospecting matrix system, is used to support the SA personalization. Using SA personalization system, the custom service which is well-matched on the ubiquitous era and founded on user’s current situation will be offered.

A Situation Aware Personalization in Ubiquitous Mobile Computing Environments