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We discuss theoretical and experimental preparations for an indirect newphysics search using the rare decay B to K*0 (to K pi) l+ l- focusing on CPviolating observables. The separation of new physics effects and hadronicuncertainties is the key issue when using flavour observables in a new-physicssearch. Our analysis is based on QCD factorization and soft-collinear effectivetheory and critically examines the new physics reach of those observables via adetailed error analysis due to scale dependences, form factors, and other inputparameters; we also explore the experimental sensitivities at LHCb using afull-angular fit method; finally, we make the impact of the unknown Lambda/mbcorrections manifest in our theoretical predictions.

New physics reach of CP violating observables in the decay B to K* l+ l-