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The development of electronic commerce is characterized with anonymity,uncertainty, lack of control and potential opportunism. Therefore, the successof electronic commerce significantly depends on providing security and privacyfor its consumers sensitive personal data. Consumers lack of acceptance inelectronic commerce adoption today is not merely due to the concern on securityand privacy of their personal data, but also lack of trust and reliability ofWeb vendors. Consumers trust in online transactions is crucial for thecontinuous growth and development of electronic commerce. Since Business toConsumer (B2C) ecommerce requires the consumers to engage the technologies, theconsumers face a variety of security risks. This study addressed the role ofsecurity, privacy and risk perceptions of consumers to shop online in order toestablish a consensus among them. The analyses provided descriptive frequenciesfor the research variables and for each of the study s research constructs. Inaddition, the analyses were completed with factor analysis and Pearsoncorrelation coefficients. The findings suggested that perceived privacy ofonline transaction on trust is mediated by perceived security, and consumerstrust in online transaction is significantly related with the trustworthinessof Web vendors. Also, consumers trust is negatively associated with perceivedrisks in online transactions. However, there is no significant impact fromperceived security and perceived privacy to trust in online transactions.

A Study on the Factors That Influence the Consumers Trust on Ecommerce Adoption