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The observation of $D^0 - \bar D^0$ oscillations has left us in a tantalizingquandary concerning the theoretical interpretation: are they still compatiblewith the SM or might they require new dynamics (NP)? A comprehensive search forCP violation in $D$ decays should resolve the issue. Finding it should providecompelling evidence for the intervention of New Physics. While the absolutesize of CP asymmetries will presumably be modest at best, the ratio of `signal'to `noise' -- i.e. NP over SM contributions -- might well be larger for $D$than $B$ transitions. A list of promising channels is provided, most of whichshould be observable in a hadronic environment. Yet to saturate the discoverypotential for NP, we need a Superflavour Factory. Valuable lessons can beobtained by analyzing three- and four-body final states.

No Pain, No Gain -- On the Challenges and Promises of Charm Studies