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In order to measure website visibility in search engines, there are softwaresfor analytics and referencing follow-up. They permit to quantify website'sefficacity of referencing and optimize its positionning in search engines. Withregard to search engines' algorithms' evolution and centralization of KeyPerformance Indicators for Marketing decision making, it becomes hard to findsolutions to effectively lead a lot of projects for referencing. That's why wehave built a methodology in order compare, evaluate and choose a software foranalytics and referencing follow-up in search engines.

Proposition d'une methode de qualification et de selection d'un logiciel d'analyse et de suivi du referencement dans les moteurs de recherche