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Model (BSM). ATLAS and CMS concentrate on B decays that can be registered bya di-muon signature. B-hadrons decaying to J/psi(mumu) will statisticallydominate B-physics analyses allowing high precision measurements, in particulara test of BSM effects in the CP violation of Bs-Jpsiphi. In the so-called rareB-decay sector, ATLAS and CMS will concentrate on a family of semi-muonicexclusive channels, b - s mumu and on the purely muonic decay Bs - mumu. Afterthree years of LHC running at a luminosity of a few times 1033 cm-2 s-1(corresponding to 30 fb-1), each of these two experiments can measure theBs-mumu signal with 3 sigma significance, assuming the Standard Model (SM)value for the decay probability.

Prospects for observing CP violation and rare decays at ATLAS and CMS