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The Rabi frequency (coupling strength) of an electric-dipole transition is animportant experimental parameter in laser-cooling and other atomic physicsexperiments. Though the relationship between Rabi frequency and atomicwavefunctions and/or atomic lifetimes is discussed in many references, there isa need for a concise, self-contained, accessible introduction to suchcalculations suitable for use by the typical student of laser cooling(experimental or theoretical). In this paper, I outline calculations of theRabi frequencies for atoms with sub-structure due to orbital, spin and nuclearangular momentum. I emphasize the physical meaning of the calculations.

Angular Momentum Coupling and Rabi Frequencies for Simple Atomic Transitions