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Role of Advertisement Expenses on Fmcg Sector: Case Study of Hindustan Unilever Limited
Author(s) -
Ms Rachana Kejriwal,
Dr.Dipti Kumar Chakravorty
Publication year - 2014
Publication title -
iosr journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2319-7668
pISSN - 2278-487X
DOI - 10.9790/487x-1662100107
Subject(s) - business , advertising , marketing

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