Open AccessPENGARUH BRAND COMMUNICATION TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER BASED BRAND EQUITY DAN CUSTOMER VALUE SEBAGAI VARIABEL INTERVENING PADA PT. PLATINUM CERAMICS INDUSTRY DI SURABAYA
Author(s) -
Youvita Calista
Publication year - 2016
Publication title -
jurnal manajemen pemasaran/jurnal manajemen pemasaran
Language(s) - English
Resource type - Journals
eISSN - 2597-615X
pISSN - 1907-235X
DOI - 10.9744/pemasaran.10.2.74-84
Subject(s) - business administration , business , loyalty business model , marketing , service quality , service (business)