Open AccessResearch on the Development Countermeasures of "Agricultural Products + Live Broadcast" E-Commerce Model
Author(s) -
Gong-Jian Zhou
Publication year - 2022
Publication title -
asian journal of economics, business and accounting
Language(s) - English
Resource type - Journals
ISSN - 2456-639X
DOI - 10.9734/ajeba/2022/v22i830589
Subject(s) - agriculture , e commerce , business , the internet , mobile commerce , telecommunications , computer science , marketing , geography , world wide web , archaeology
With the continuous maturity of 5G communication technology and mobile Internet technology, live broadcast e-commerce has ushered in an opportunity period of rapid growth. As a new play method and mode of e-commerce, it has wide applicability and compatibility. The combination of live e-commerce and agricultural products has opened a new journey of agricultural e-commerce. By tracing the origin of live broadcast e-commerce of agricultural products, this paper analyzes the development status and rise reasons of live broadcast e-commerce of agricultural products, and analyzes and compares the two "agricultural products + live broadcast " e-commerce types of live broadcast and live broadcast with goods. This paper probes into the advantages and difficulties of live broadcast e-commerce of agricultural products, and puts forward countermeasures and suggestions to promote the healthy development of live broadcast e-commerce of agricultural products. We hope that these analyses can provide some help and reference for the benign development of live broadcast e-commerce mode of agricultural products.