Open AccessUnderstanding the Impact of Situational Factors on Green Purchase Intention in Retailing: A Study of Young Consumers
Author(s) -
Sheikh Basharul Islam,
Mushtaq Ahmad Darzi
Publication year - 2022
Publication title -
asian journal of economics, business and accounting
Language(s) - English
Resource type - Journals
ISSN - 2456-639X
DOI - 10.9734/ajeba/2022/v22i23872
Subject(s) - situational ethics , consumption (sociology) , preference , business , context (archaeology) , marketing , variance (accounting) , green consumption , sustainable consumption , advertising , mode (computer interface) , psychology , economics , social psychology , geography , production (economics) , microeconomics , social science , accounting , archaeology , sociology , computer science , operating system