Open AccessInternal Marketing Approach to Internal Satisfaction, Loyalty and Organization Performance : Using Logistics Regression
Author(s) -
Hee-Young Son,
Man-Su Kang,
Sang-Kyu Park
Publication year - 2014
Publication title -
hanguk gyeongyeong gwahakoeji/han'gug gyeong'yeong gwahag hoeji
Language(s) - English
Resource type - Journals
eISSN - 2733-4759
pISSN - 1225-1119
DOI - 10.7737/jkorms.2014.39.3.117
Subject(s) - internal marketing , loyalty , business , marketing , customer satisfaction , regression analysis , knowledge management , computer science , machine learning