Open AccessA Study on the Effect of Contents Characteristics and Operating Service Quality in Continued Usage Intention and Word of Mouth : Focus on Online Sports Game
Author(s) -
Chun-Feng Fang,
Don-Gon Lee,
Kyeong-Seok Han
Publication year - 2015
Publication title -
han-guk geimhak hoe nonmunji/han'gug geim haghoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2287-8211
pISSN - 1598-4540
DOI - 10.7583/jkgs.2015.15.1.101
Subject(s) - word of mouth , focus (optics) , word (group theory) , service (business) , multimedia , advertising , quality (philosophy) , service quality , computer science , psychology , applied psychology , business , marketing , linguistics , philosophy , physics , epistemology , optics