Open AccessFactors Influencing Consumer Behavior: A Case of Television Buying in Nepalese Market
Author(s) -
Bharat Rai
Publication year - 2020
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/12-21-08
Subject(s) - likert scale , product (mathematics) , advertising , quality (philosophy) , regression analysis , scale (ratio) , marketing , variables , systematic sampling , point (geometry) , sampling (signal processing) , business , psychology , statistics , geography , computer science , mathematics , philosophy , geometry , cartography , epistemology , filter (signal processing) , computer vision
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