Open AccessResearch on Business Model Innovation of Chinese Music Industry in the Era of Digital Economy 2.0 ——Take Netease Cloud Music as an Example
Author(s) -
Xianli CHEN,
Jingzhi GE,
Sanqin HU,
Fanglin Meng
Publication year - 2020
Publication title -
shèhuì kēxué lǐlùn yǔ shíjiàn
Language(s) - English
Resource type - Journals
eISSN - 2664-1720
pISSN - 2664-1127
DOI - 10.6914/tpss.202006_2(2).0003
Subject(s) - cloud computing , digital economy , music industry , business model , digitization , business , industry 4.0 , digital revolution , the internet , digital transformation , commerce , industrial organization , marketing , engineering , computer science , telecommunications , world wide web , sociology , pedagogy , embedded system , music education , operating system
As the most active field of technological innovation, service innovation and business innovation, digital economy has entered the 2.0 era of rapid penetration of digital technology, deep concentration of industry and comprehensive integration of platforms driven by mobile Internet, big data, cloud computing, Internet of things and artificial intelligence. Digital economy has reshaped the music industry in terms of R & D, production and sales. From the perspective of digital economy, combined with the case of Netease Cloud Music, using the thinking mode of business model canvas, this paper analyzes the innovation of business model of Chinese music industry, and puts forward suggestions for the development of music industry.