Open AccessBuilding Brand Equity through Advertising
Author(s) -
Africa Makasi,
Krishna Govender,
Cephas Rukweza
Publication year - 2014
Publication title -
mediterranean journal of social sciences
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2039-9340
pISSN - 2039-2117
DOI - 10.5901/mjss.2014.v5n20p2613
Subject(s) - brand equity , advertising , brand awareness , brand loyalty , business , reputation , marketing , regression analysis , quality (philosophy) , psychology , mathematics , statistics , political science , philosophy , epistemology , law