Open AccessA Study on Relationship between Customer Equity and Customer Satisfaction of Sports Fashion Brands
Author(s) -
Eunju Ko,
Hyunju Lee
Publication year - 2009
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2009.33.5.782
Subject(s) - business , customer satisfaction , marketing , customer equity , advertising , customer retention , customer advocacy , service quality , service (business)