Open AccessCan Vloggers Characteristics Change Online-Shopping Intentions? The Role of Word of Mouth Effect as a Communication Tool
Author(s) -
D.zeynep BAYAZIT,
Beril Durmuş,
Figen Yıldırım
Publication year - 2017
Publication title -
dergipark (istanbul university)
Language(s) - English
DOI - 10.5824/1309‐1581.2017.1.002.x
Subject(s) - word of mouth , computer science , word (group theory) , advertising , psychology , business , linguistics , philosophy