Open AccessLa consolidación de la identidad a través de la marca secundaria: el caso del Campus de Segovia de la Universidad de Valladolid / The consolidation of identity through secondary brand: the case of the Segovia Campus of the University of Valladolid
Author(s) -
Belinda de Frutos Torres,
María Merino Bobillo
Publication year - 2014
Language(s) - Spanish
Resource type - Reports
DOI - 10.5783/rirp-7-2013-05-53-72
Subject(s) - humanities , political science , art
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