Open AccessThe Role of Benign Envy and Jealousy in the Product Evaluation : Focus on Brand Reputation and Materialism
Author(s) -
Minho Kim,
Sungwook Yoon,
Mi-Ok Seo
Publication year - 2021
Publication title -
han'gug sanhag gi'sul haghoe nonmunji/han-guk sanhak gisul hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2288-4688
pISSN - 1975-4701
DOI - 10.5762/kais.2021.22.8.546
Subject(s) - jealousy , reputation , materialism , psychology , focus (optics) , product (mathematics) , social psychology , advertising , business , sociology , philosophy , epistemology , mathematics , optics , social science , physics , geometry